Colour management solutions

Diadeis integrates X-Rite’s PantoneLIVE and ColorCert

The pre-media agency reinforces its colour management solutions to improve services for blue-chip brand owners

Diadeis, a Paris-based international design and premedia agency, has implemented two of X-Rite’s management solutions: PantoneLIVE and ColorCert. These solutions support Diadeis’s role as a provider of superior colour management services to high-profile international clients. With the implementation of PantoneLIVE and ColorCert, Diadeis becomes the first pre-press studio in Europe to adopt these solutions, giving clients around the world increased visibility on print production, a better efficiency of the graphic chain, and an improved print quality.

COLORCERT BLUEGuillaume Postel, Diadeis’ CEO, comments: “Because colour plays a significant part in ensuring brand recognition across the world, colour management and global consistency is one of the main challenges of Diadeis’s multi-national clients. By combining PantoneLIVE with ColorCert, we are able to better serve our clients with a comprehensive solution that ensures complete control of the brands’ colours. Brands get the confidence of knowing that the colour on the shelf always matches the target, irrespective of the substrate, print supplier, printing process or region, and it also stays consistent over time.”

He continues, “In addition to consistent colour, better colour communication also contributes to a marked improvement in productivity. Better right-first-time and shorter approval time lead to quicker time-to-market and help optimize costs”.

PantoneLIVE is a cloud-based ecosystem, where digital colour palettes reproducing the colours’ digital DNA can be centralized and shared by all stakeholders in a colour supply chain. “PantoneLIVE sets clear, achievable targets that everyone agrees to and communicates it virtually from ideation to production”, said Francesco Tomasello, VP Sales EMEA for X-Rite.

ColorCert provides statistical control of colours to monitor the print production quality. Measurement is based on spectral data and reports are available online, in real time. Incorporating ColorCert into the PantoneLIVE workflow creates a complete, digitised end-to-end closed-loop reporting system. The combination of PantoneLIVE and ColorCert has reduced the reliance of hard-copy proofs, and reduced the need for physical manifestations of the final product.

 

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