Online packaging space

Pixartprinting unveils Catalyst, a new production line for customisable packaging

The online shop can now offer paperboard boxes with print runs starting from just 25 items for some ranges, while the catalogue contains over 300 different combinations of format, size and customisation options.

As part of its constant quest for new growth opportunities, Pixartprinting has launched Catalyst, an innovative, state-of-the-art packaging production line.

Cornerstone of a strategy that is customised packaging, the technology enables the firm to broaden its range with a host of new products and services. The online shop can now offer paperboard boxes with print runs starting from just 25 items for some ranges, while the catalogue contains over 300 different combinations of format, size and customisation options. And all this can be delivered in just 48 hours.

Innovation is part of Pixartprinting’s DNA, so all the firm’s divisions were involved in the project, from production and marketing through to customer care. The result is a new business in the online packaging space, which has significantly expanded the catalogue. As well as boxes made from creased, die-cut and glued 360-gsm pure cellulose paperboard, five food-contact packaging products are now available, including trays, containers and deluxe takeaway boxes, made from Delipac paperboard and printed with food-safe inks. The new production line now offers the option of three different finishes using cold lamination as well as 3D and selective varnish.

«We analysed the needs of the market and realised that packaging is a fast-growing segment with strong potential», explained Paolo Roatta, Managing Director at Pixartprinting. «When honing Catalyst, we set ourselves two objectives: on the one hand, to offer our customers a new toolto grow their business; and on the other, to attract new users who, because of the way packaging has been offered up to now, have not previously had access to this type of product. It’s a strategy that will allow us to become the benchmark brand for the on-demand packaging market, winning the loyalty of new customers through an original business model. Our strength lies in allowing customers to order very small print runs at affordable prices with increasingly sophisticated customisation options and the fast delivery times that have always been Pixartprinting’s hallmark».

New standards in the production of on-demand packaging

The performance of Catalyst by Pixartprinting sets new standards in the production of on-demand packaging. The new production line at the Quarto d’Altino site in Italy, chosen by Cimpress as a pilot plant, uses next-generation technology and employs lean manufacturing processes.

«Expanding our range of products always entails adding new printing and finishing systems, and sometimes entire custom-built production lines have to be engineered, as was the case with Catalyst», explained Alessio Piazzetta, Plant Manager at Pixartprinting. «When developing the packaging production line, our R&D department worked in partnership with the production team to select equipment that provides high standards of technological excellence, with a view to automating processes, running them on an industrial scale and integrating production within the proprietary management platform. This was all carried out with the support of Cimpress, our global parent company, with which we share technical and strategic expertise».

Unprecedented architecture

Designed to optimise production, Catalyst allows small print runs to be produced to industrial standards. The technological core of the line is the digital HP Indigo 30000 system, with its integrated priming module that can print paperboard up to 450 gsm in CMYK. The Harris & Bruno ExelCoat ZR30 inline coating machine offers an efficient way of applying UV varnishes, producing the various protective finishes required on packaging products.

Scodix Ultra Pro.

Digital finishing from Scodix, with its own dedicated workflow, allows boxes to be produced with tactile effects and eye-catching graphics using embossed and selective varnish at competitive prices and with the just-in-time methodology previously only used for standard packaging. The Bograma BSR 550 Servo Rotary is a rotary die cutter chosen to guarantee high speeds and to ensure consistently high-quality cutting and flat scoring. Packaging can also be enhanced with a gold or silver coating, produced by the integrated cold foiling module. The line is rounded off by the Kama Flexfold 52i folder-gluer, chosen for its high level of automation. Reducing the work of operators to a minimum, it can be set in less than five minutes to create any product from Pixartprinting’s extensive packaging catalogue. In addition, extra protection for printing is available through long-lasting and durable lamination, created with the Tecnomac Evolution 3 system.

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