Packaging Première Show

Reef, a new paper from Gruppo Cordenons’ Luxury & Touch series debuted in Milan

The new product is available in four colours, inspired by the atmosphere of the exotic sea life: White, like an unspoiled beach; Red, like the intense emotion of corals; Blue, of the deep sea, and Black, as a dive into the unexplored abyss.

The paper experience by Gruppo Cordenons continues to thrill with Reef, the new fine paper from the Luxury & Touch series.

The coral reef, one of the places in the world to showcase the widest variety of shapes and colors, inspired the concept of the new entry into the Gruppo Cordenons rich paper portfolio. Reef, which debuted in Milan at the Packaging Première Show (16th/18th May 2017), evokes adventurous journey and diving into the depths of the tropical sea by combining the essence of natural element with the fascination of discovery.

Created by the Gruppo Cordenons R&D Department, which has worked to achieve the utmost appeal and versatility, Reef gives the feeling of precious treasures of the deep: its texture evokes fine sands, live rock, corals and colourful fish scales. It is useful for graphic design and packaging that requires style and the look and feel of exclusive products.

«In the media mix, paper and especially fine paper is very effective thanks to the seductive power that they can deliver to projects», says Katia Tedeschi, Marketing Director Cordenons Group. «A plus that allows luxury communication and packaging to offer unforgettable multisensory experience. One of the strengths of Reef is the tactile aspect of which defines its unique personality. We are proud of its success: our new fine paper has been greatly appreciated by the premier packaging audience».

Suitable for any kind of printing, special effects and sophisticated finishing, Reef plays a key role in the luxury paper jet set since its launch: the cover of the official Packaging Première catalog was made with Reef Blue in the 120 gsm version, giving it a touch of class.

Reef is available in four colours, inspired by the atmosphere of the exotic sea life: White, like an unspoiled beach; Red, like the intense emotion of corals; Blue, of the deep sea, and Black, as a dive into the unexplored abyss. The range includes in the two versions Light, 120 gsm and Heavy, 330 gsm. Reef is part of the Cordenons Luxury & Touch paper collection together with Plike, with unique soft touch, and Slide with fascinating appeal.

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